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Dec 63
Dec 63

The Brand Gap

This talks about how to reduce the distance between the business strategy and its design. The primary aim of branding is to create differentiation among its competitors and emotionally connect with the consumers. It includes developing a promise, making that promise and maintaining it. Check out this interesting presentation on branding, and how to do […]

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Dec 70
Dec 70

What does a Brand stand for?

Brands are across categories, but products aren’t. For instance, Armani started with exclusive clothing. Emporio, Exchange, hotels and a Cafe are the products of Armani that followed later. People identify Armani for its Italian styling and that’s what it stands for. It’s the brand connection that helped the promotion of its new products in the […]

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